Did You Know There is a Psychology Behind a Brand?

In order to entice consumers to purchase goods and services, companies have to find a way to convey them, as well as associating their value. What makes them memorable is what will keep customers returning again and again. Brands develop over time and things change. But, there is a psychology behind a brand that can …

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Authenticity is Required in A Brand

I'm sure you've run into someone who says they do one thing but you find out it's not so much later on. I know I have. Years ago, I wanted a particular position in a company I worked for; this position was to open a new department, which I had the knowledge, resources and experiences …

Are Transitions and Transformations the Same Thing?

This week has focused on making a transition, or moving to something new. Are they the same thing as making a transformation? Both involve movement of some type. The definitions of transformation are very vague: the act or process of transforming; false hair worn especially by women to replace or supplement natural hair (WHAT???); change …