Authenticity is Required in A Brand

I'm sure you've run into someone who says they do one thing but you find out it's not so much later on. I know I have. Years ago, I wanted a particular position in a company I worked for; this position was to open a new department, which I had the knowledge, resources and experiences …

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What is a Brand and Why You Need One

Are you memorable? If you were to walk into a meeting or a room, would something about you come to their mind? Having a brand is needed in this day and age. Essentially, a brand is something that identifies you, such as a name, a product or service, a color or other distinguishing identifier. I …