Did You Know There is a Psychology Behind a Brand?

In order to entice consumers to purchase goods and services, companies have to find a way to convey them, as well as associating their value. What makes them memorable is what will keep customers returning again and again. Brands develop over time and things change. But, there is a psychology behind a brand that can …

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Your Brand Makes Your Career

Your brand makes your career - yes, a bold statement to make. But, bear with me in regards to my thinking on this. When you got hired for your job, you had a certain set of skills and experiences your employer desired. Other's in consideration may also have but you were chosen. Why? It was …

Should Leaders Understand How the Brain Works?

One of the biggest trends in the coaching industry is the study of neuroscience, or how the brain works. Understanding the biological, physiological and psychological functions of the brain - or the why we do what we do - is what helps in clients making their desired goals and results. I believe that leaders also …

The Brain: Task Avoidance and Achievement and Goals

This week's focus is on the brain and its impact on how we think behave and act, and the longer-ranging effects on our work. The topics will hope to explain reasons for everyday challenges and then how to move through them. Today's post will center around the phenomenon of 'pressure and release', and how it …