Making the Case for Retaining the Millenials

We’ve all been hearing for years that the Millenials, or Gen Y’s, will pick up and leave an employer if their needs are not met, such as time off, a promotion, or engaging work.  Well, a new study by Millennial Branding and Beyond,com found that 30% of surveyed companies lost 15% of their Millennial workforce in the past year; that 87% reported that their cost to replace them was between $15,000 to $25,000; that most Millennials who had left did so due to a poor fit with the culture while 30% left due to a better job offer or their career goals out of alignment with that of their employer.

Their views of the workforce will be shaping how business is done and run, so to speak.  The findings from the survey confirmed that companies are not heeding or meeting the needs of the workforce, and it’s not just towards the Millennials.  When we look at succession planning, this is the generation we need to hone as they are the up-and-coming and are in line to take the realms.  Here are areas that Gen Y’s are looking for:

  • a clear mission
  • the opportunity to build marketable skills
  • flexible schedules
  • work-from-home options for more work-life balance
  • mentoring opportunities
  • internal career pathing and advancement opportunities

In looking at the list, I don’t think it’s exclusive to just the Millennial generation as I would say (almost) all employees desire those job criteria.  If organizations can address these issues, and really work to provide those opportunities, they will not only save the loss of money and personnel, but it would create a more engaged and productive workforce.



2 Replies to “Making the Case for Retaining the Millenials”

  1. I’d guess you’re right that everyone wants a workplace that is fulfilling and, well, worthwhile. If there is any truth to these allegations of our generational shiftlessness, I’d say its a product of our peers really taking to heart the idea that a job that doesn’t feel fulfilling simply isn’t worth doing. The simple fact that our generation won’t stick around if the culture of an organization stifles them is probably the best hope that the business culture of this country has of finally being forced to really think about the kinds of roles they force people into. It causes a lot of bitter complaining, but I think its a good and really an inherently noble thing, this constantly searching for truly worthwhile employment.


    1. You’re so right, James. I find it rather amusing (actually not) but the focus of my business when I first started back in 2007 was on the generational issues but I found companies weren’t so interested in that topic; now, due to the recession and the impact it had on Baby Boomers, and with succession planning being a large issue, organizations are now heeding the warning. You are also spot-on in discussing the complaining among workers – I say it’s like a cancer or virus that spreads and leads to unhappiness and disengagement; I believe it is possible to learn to love your job again and we do this by taking our personal responsibility and re-identifying with our work tasks. If workers would take note of this, and employers would be more aware and considerate, I think we might see a ‘happier’ workforce. Thanks for your insights!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: