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In order to entice consumers to purchase goods and services, companies have to find a way to convey them, as well as associating their value. What makes them memorable is what will keep customers returning again and again. Brands develop over time and things change. But, there is a psychology behind a brand that can …
Continue reading "Did You Know There is a Psychology Behind a Brand?"
Often when working with clients who say they want improvements in their lives, they often will say they 'don't know what those are.' They "just know" that something is missing and they want more. As we explore, they find that they really do have an idea of what they want and realize those ideas have …
One of my 'gifts', which is also a curse, is that I am a (big) creative thinker. I say it is a gift as I have an intuitive ability to read situations and see the outcome so the ideas flow when I hear of an issue or a problem. I say it is a curse …
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